1
Company: careerbuilder.com
Target Audience: adults that dislike their job
What persuasive method used? humour
How were camera shots and editing used to enhance the message? scenes were repeated constantly
What is the slogan/message for the company? start building
Was the message effective? Why or why not? Somewhat because even though it was extremely exagerated, most adults that don't like their job would kinda relate to it and see the site as a good opportunity to get a new one.
2
Company: coca-cola
Target Audience: any one who can drink pop
What persuasive method used (humor, action, celebrity, human interest, etc.)? cuteness and creativity
What is the slogan/message for the company? open happiness
Was the message effective? Why or why not? i think it was because it showed how irresistable coke is.
3
Company: Bud Light
Target Audience: adults who drink beer and prefer light beer.
What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity
What is the slogan/message for the company? The difference is drinkability
Was the message effective? Why or why not? Most likely because celebrity advertisment is normally somewhat effective.
4
Company: Pepsi
Target Audience: people who like pepsi
What persuasive method used (humor, action, celebrity, human interest, etc.)? humour and celebrity(somewhat) (based on SNL skit)
What is the slogan/message for the company? Refresh everything(?)
Was the message effective? Why or why not? i think so because it's really funny.
5
Company: Cash4Gold
Target Audience: people with gold who want to turn it into cash
What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrities
How were camera shots and editing used to enhance the message? they went back and forth between the two people
What is the slogan/message for the company? turn gold into cash
Was the message effective? Why or why not? maybe because the economy isn't all that great right now and people need money.
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